We build strong emotional connections
between people and brands, creating impact wherever they are experienced.
Whether it’s branding, packaging, advertising, or social design – we specialise in
creating brands with LOVE.
We do things a little differently at Jam. We understand human motivations and behaviour. We create brands that not only look good and create impact but build connections between people and their brands.
Call it left brain with right, IQ with EQ or strategy with emotion, the combination is where the magic happen.
This isn’t just a philosophy, but a way of working ingrained into our thinking and processes.
We’ve learnt over our 10+ years that it works, proving highly beneficial for brand and client growth.
We just love bringing brands to life and watching them thrive.
The New Science of Customer Emotions
When companies connect with customers’ emotions, the payoff can be huge.
Consider these examples:
- After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%.
- Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth.
- *And when a nationwide apparel retailer reoriented its merchandising and customer experience to its most emotionally connected customer segments, same-store sales growth accelerated more than threefold.
Summary: Given the enormous opportunity to create new value, companies should pursue emotional connections as a science—and a strategy. But for most, building these connections is more guesswork than science. At the end of the day they have little idea what really works and whether their efforts have produced the desired results.
*Our research across hundreds of brands in dozens of categories shows that it’s possible to rigorously measure and strategically target the feelings that drive customers’ behavior. We call them “emotional motivators.” They provide a better gauge of customers’ future value to a firm than any other metric, including brand awareness and customer satisfaction, and can be an important new source of growth and profitability.
While most projects follow a tried and tested process, we understand that each brief is unique.
Just like every brand and person is unique. At Jam it’s personal. We connect with you and really listen to the issues and vision for your project, we immerse ourselves in your brand and then come back with a tailored approach, to give you maximum results.
We work best by creating long term relationships, so we become a partner on the journey with you and your brand.
We are a constant, always moving your brand forward an evolving – just like life, brands are always pivoting, changing, and growing.
Our vision is to work with you to create an outcome that ultimately creates brand growth and long-term connections to your target market. Ensuring your brand is loved it key to its success.
The team at Jam are a diverse, multi-disciplinary, creative group of happy individuals who ALL bring something unique to the team culture.
They are a curious and optimistic crew who naturally go the extra mile, have a glass-half full mindset, and believe anything is possible.
The agency has a caring family feel and as such, we don’t take ourselves too seriously therefore allowing the team to be authentic, passionate and most of all to have fun!