Getting on the supermarket shelf is an achievement, but staying competitive with your brand, packaging, and a brand agency’s expertise is the real challenge in today’s retail landscape. How can you ensure relevance over the next three to five years?
In the world of product packaging, aesthetics and functionality are important factors, but there’s something even more powerful that can make a lasting impact on consumers: storytelling.
Packaging design plays a pivotal role in capturing consumer attention and influencing purchasing decisions. As we are well into 2023, it’s essential to stay updated on the latest trends shaping the industry.
Companies may have different goals, such as raising brand awareness, forging partnerships, acquiring loyal clients, etc. Hence, businesses of all sizes spend funds and human resources on external branding initiatives every year.
In a world where there are countless brands and products competing for consumers’ attention, developing a brand identity that connects with your target market is essential for standing out and gaining a following of devoted customers. Strong branding not only sets your company apart from rivals but also conveys your values, character, and narrative to
It’s critical now more than ever to keep up with the most recent trends and innovations in branding because of how quickly the world is changing. We’ll look at some of the major trends to watch in the upcoming years in this blog, as well as how they’ll affect how brands interact with their target
Employees are the most valuable asset an organisation has. Their cumulative skills, expertise, and experience are irreplaceable. They are what sets a business apart from its competition in the dynamic business world. To grow, therefore, businesses must begin their charity from home and invest in their human asset. How can they do this? Internal marketing.
Does your convoluted narrative stand out in a world of TikTok and influencers? How do you stand out from your competitors and effectively capture the crowd’s attention? A study by PwC in 2018 revealed that over 80% of Australian consumers wanted more human interaction to decide whether to purchase products. And what better way to
What drives consumer behaviour? What distinguishes your business’s goods or services and offers from the competition? Why do various consumers choose your products over those of your competitors? It’s not always because they believe you have the best to offer. According to a recent survey, 81% of people think they need to trust the brand