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By Tia, Account Manager at JAM One Saturday during a mid-spring clean, I pulled an old stack of books from the back of my wardrobe and uncovered a 1970s copy of Woman’s Weekly Australia. I expected a chicken casserole recipe or a few dated horoscopes. What I didn’t expect was a masterclass in vintage advertising

Packaging Design in FMCG: Why Average Doesn’t Cut It Anymore In FMCG packaging design, average doesn’t get a second chance. And that’s a good thing. With over 30 years in the FMCG industry, I’ve seen it all, product launches, line extensions, packaging tweaks, brand refreshes, and countless meetings about shelf blocking and facings. I’ve seen

Getting on the supermarket shelf is an achievement, but staying competitive with your brand, packaging, and a brand agency’s expertise is the real challenge in today’s retail landscape. How can you ensure relevance over the next three to five years?

Getting on the supermarket shelf is an achievement, but staying competitive with your brand, packaging, and a brand agency’s expertise is the real challenge in today’s retail landscape. How can you ensure relevance over the next three to five years?

Getting on the supermarket shelf is an achievement, but staying competitive with your brand, packaging, and a brand agency’s expertise is the real challenge in today’s retail landscape. How can you ensure relevance over the next three to five years?

In the world of product packaging, aesthetics and functionality are important factors, but there’s something even more powerful that can make a lasting impact on consumers: storytelling.

Packaging design plays a pivotal role in capturing consumer attention and influencing purchasing decisions. As we are well into 2023, it’s essential to stay updated on the latest trends shaping the industry.

Your brand is the face of your business. It’s how your customers perceive you, what they say about you, and how they remember you. Building a strong brand is essential for long-term success, but it’s not always easy.

Companies may have different goals, such as raising brand awareness, forging partnerships, acquiring loyal clients, etc. Hence, businesses of all sizes spend funds and human resources on external branding initiatives every year.

In a world where there are countless brands and products competing for consumers’ attention, developing a brand identity that connects with your target market is essential for standing out and gaining a following of devoted customers. Strong branding not only sets your company apart from rivals but also conveys your values, character, and narrative to