Ultimate Guide to Product Packaging Design

Have you ever seen product packaging that just grabs your eye and really pops? Product packaging is one of the most important things to consider when developing your brand identity. Not only does good product packaging design need to offer functionality, but it’s also a great opportunity to tell your brand’s story and develop a connection with the consumer. Among many things, at Jam&Co we’re a product packaging agency with plenty of experience in helping clients discover innovative and out of the box product packaging solutions. So to help spark some bright ideas that will help you stand out from the crowd and give you a leg up on competitors, let’s take a look at our ultimate guide to product packaging. It’s jam-packed with vital information to consider when you’re switching up your brand’s offering.

Understand your product 

Before hitting play on any product packaging design work, it’s essential to know your product in and out. Ask yourself some key questions — like, who is this product for? Where will this product be stocked? What exactly is this product? They might seem like simple things to tick off, but in the grand scheme of things, these questions will help you determine important factors with your product packaging designs.

Market research 

Get to work on pulling together a holistic understanding of the market you’re trying to reach with this product. By thoroughly researching competitors who are getting it right and competitors who are falling short, you’ll be able to find a gap in the market that is exactly where your sweet spot will be. Find your point of difference and let that shine through with your product packaging.

What story do you want to tell

One of the most important things to nail when it comes to product packaging is the ability to tell an effective story. By creating a product narrative through your packaging you’ll be able to find an emotional connection with customers, build brand identity and convey the story you’d like to sell. For example, this Kombucha Zest campaign perfectly captures the essence of the brand through these cheeky, bright and eye-catching product bottle labels.

Iterate your ideas

Sitting with an idea and letting it breathe can often help you find inconsistencies with the branding or spark a change that could improve the overall messaging. Don’t be afraid to iterate on your original idea, and always be open to feedback from trusted colleagues and industry insiders. Also, don’t ever be too tied to an idea — sometimes, the best approach is to be fluid. A packing idea that once worked may be getting a little tired and in need of a refresh. For example, here at Jam&Co, we have had great success helping brands update their product packaging with a new look and feel — take a peek at this new Special K packaging.

Call in the experts 

At Jam&Co, we’re a product packaging agency that does things a little differently. If you’ve got a burning idea about your brand’s product packaging but need a little help bringing it to life, we’d love to work with you. Our team of experienced branding and packaging experts are on hand to find creative and innovative solutions for your brand marketing. If you’d like to learn more about how we work with brands to develop out-of-the-box product packaging campaigns, make sure to get in touch with someone from our team who will be able to walk you through the process. We have offices based in Sydney and Brisbane, and we’re just an email or a call away on +61 2 8054 4563. We look forward to hearing from you soon!


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