1. The Challenge De’Longhi is an iconic Italian brand known for bringing beauty, quality and ritual into everyday life. The challenge was to launch the Icona Capitals breakfast range in a way that felt premium, distinctive and emotionally memorable, moving beyond product features to create desire, recognition and campaign cut-through. 2. What JAM Did JAM
The ChallengeLacto-Free needed to connect with younger, lactose-intolerant consumers in a way that felt human and memorable. The brief was to cut through traditional health messaging using humour at the moment of need. What JAM DidJAM created the Lacto-Free Tummy Talk campaign, placed behind bathroom doors in airports and high-traffic locations nationwide. Emoji-style speech bubbles,
The ChallengeCuisinart needed to feel more contemporary and engaging across a growing range of products and channels. The brand had to move beyond pure functionality and build a stronger emotional connection with consumers in-store and online. What JAM DidJAM designed the Cuisinart brand, packaging and retail experience, reimagining how the brand shows up across key
