The Challenge
Hydralyte Plus Sports needed to clearly communicate performance while staying recognisable within the Hydralyte brand. The packaging had to work harder in a competitive hydration aisle and appeal to active, wellness-minded shoppers.
What JAM Did
JAM designed the Hydralyte Plus Sports brand and packaging, introducing a bold silver base to signal performance, paired with vibrant colour cues for flavour and function. Dynamic diagonals add energy, while clean typography and the iconic blue circle reinforce brand consistency.
Why It Worked
The Hydralyte Plus Sports branding and packaging design by JAM signals strength, clarity and credibility at a glance. Hydralyte Plus Sports now stands apart with a confident, athletic edge that makes performance easy to trust and choose.
